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Abstract

The case contains the description of a major organisational transformation process at the Danish audiovisual company, Bang & Olufsen A/S. It highlights the role of leadership played in the change process. Additional issues concern human resource management practices, the management of innovation and strategic marketing.
Location:
Denmark
Industry:
Audio-visual systems
Size:
2,495 employees
Other setting(s):
1925-1997
Teaching note
-
Reference no. 497-014-8
Subject category: Human Resource Management / Organisational Behaviour
Authors: Katharina Balazs (ESCP Business School Paris); Manfred FR Kets de Vries (INSEAD)
Published by: INSEAD
Originally published in: 1997
Version: 1997
Length: 13 pages
View full details

About

Abstract

The case contains the description of a major organisational transformation process at the Danish audiovisual company, Bang & Olufsen A/S. It highlights the role of leadership played in the change process. Additional issues concern human resource management practices, the management of innovation and strategic marketing.

Settings

Location:
Denmark
Industry:
Audio-visual systems
Size:
2,495 employees
Other setting(s):
1925-1997

Related

Teaching note
-
Reference no. 497-014-8
Subject category: Human Resource Management / Organisational Behaviour
Authors: Katharina Balazs (ESCP Business School Paris); Manfred FR Kets de Vries (INSEAD)
Published by: INSEAD
Originally published in: 1997
Version: 1997
Length: 13 pages
View full details