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Teaching note
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Reference no. 308-051-8
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Mohammed Amjad Khan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 13 pages
Data source: Published sources
Share a link: https://casecent.re/p/79018
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. 308-051-1
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Mohammed Amjad Khan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 6 pages
Data source: Published sources
Topics: Personal computers (PC); Mergers and acquisitions; Integration challenges; Brand integration; Branding; Branding challenges; IBM; Lenovo; Brand building in consumer goods; Note book computers; Chinese PC industry; PC manufacturers; Global PC industry; Brand building strategies
View full details
Structured assignment
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Reference no. 308-051-4
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Mohammed Amjad Khan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: Personal computers (PC); Mergers and acquisitions; Integration challenges; Brand integration; Branding; Branding challenges; IBM; Lenovo; Brand building in consumer goods; Note book computers; Chinese PC industry; PC manufacturers; Global PC industry; Brand building strategies
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. 308-051-1
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Mohammed Amjad Khan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 6 pages
Data source: Published sources
Topics: Personal computers (PC); Mergers and acquisitions; Integration challenges; Brand integration; Branding; Branding challenges; IBM; Lenovo; Brand building in consumer goods; Note book computers; Chinese PC industry; PC manufacturers; Global PC industry; Brand building strategies
View full details
Structured assignment
-
Reference no. 308-051-4
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Mohammed Amjad Khan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: Personal computers (PC); Mergers and acquisitions; Integration challenges; Brand integration; Branding; Branding challenges; IBM; Lenovo; Brand building in consumer goods; Note book computers; Chinese PC industry; PC manufacturers; Global PC industry; Brand building strategies
View full details