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Structured assignment
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Reference no. 308-052-4
Subject category: Strategy and General Management
Authors: Rajendar Singh Rathore; Prabhu Sethuraman
Published by: IBS Case Development Center
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: Enrico Piaggio; Soichiro Honda; Vespa, Ape, Supercub; US automobile industry; Japanese motorcycle industry; Giovanni Agnelli; Roberto Colaninno; Market entry strategy; Restructuring strategies; Competitive strategies; Global expansion strategies; Marketing and promotional strategies; Cash on sales (COD); Strategic intent; Need and importance of strategy formulation
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Abstract

This structured assignment is to accompany the case.
Industry:
Automobile
Other setting(s):
2007
Teaching note
-
Reference no. 308-052-8
Subject category: Strategy and General Management
Authors: Rajendar Singh Rathore; Prabhu Sethuraman
Published by: IBS Case Development Center
Published in: 2008
Length: 12 pages
Data source: Published sources
View full details
Case
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Reference no. 308-052-1
Subject category: Strategy and General Management
Authors: Rajendar Singh Rathore; Prabhu Sethuraman
Published by: IBS Case Development Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: Enrico Piaggio; Soichiro Honda; Vespa, Ape, Supercub; US automobile industry; Japanese motorcycle industry; Giovanni Agnelli; Roberto Colaninno; Market entry strategy; Restructuring strategies; Competitive strategies; Global expansion strategies; Marketing and promotional strategies; Cash on sales (COD); Strategic intent; Need and importance of strategy formulation
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Industry:
Automobile
Other setting(s):
2007

Related

Teaching note
-
Reference no. 308-052-8
Subject category: Strategy and General Management
Authors: Rajendar Singh Rathore; Prabhu Sethuraman
Published by: IBS Case Development Center
Published in: 2008
Length: 12 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-052-1
Subject category: Strategy and General Management
Authors: Rajendar Singh Rathore; Prabhu Sethuraman
Published by: IBS Case Development Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: Enrico Piaggio; Soichiro Honda; Vespa, Ape, Supercub; US automobile industry; Japanese motorcycle industry; Giovanni Agnelli; Roberto Colaninno; Market entry strategy; Restructuring strategies; Competitive strategies; Global expansion strategies; Marketing and promotional strategies; Cash on sales (COD); Strategic intent; Need and importance of strategy formulation
View full details