Product details

This is the first of a two case-series. The case series follows the success and strategic dilemmas of Facebook, the world's second largest social networking site. This case is about how it evolved from a US college-goer's portal into a full-fledged social networking site, in less than 3 years. With 52 million unique visitors in 2007, Facebook has seen a 270% increase in its site's traffic than previous year's. This case assesses social networking site's potential to become multi-billion-dollar profit machines and questions students if other players like MySpace and YouTube erred by selling themselves off. This case is an example of a start-up, with a clear value proposition and focused differentiation, which commanded premium pricing. It also analyses Facebook's differentiating factors in a competitive environment and ends discussing its intent to become the 'new Google'.