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Chapter from: "The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

In addition to science and technology, today's social entrepreneurs are exploring new approaches to governance, property rights, and market transformations. In this chapter, the authors look at some of the ways in which these entrepreneurs are working to change the system and suggest that mainstream companies that follow their lead have an opportunity to shape future market rules and get a jump on competitors. This chapter is excerpted from ‘The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World'.

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Abstract

In addition to science and technology, today's social entrepreneurs are exploring new approaches to governance, property rights, and market transformations. In this chapter, the authors look at some of the ways in which these entrepreneurs are working to change the system and suggest that mainstream companies that follow their lead have an opportunity to shape future market rules and get a jump on competitors. This chapter is excerpted from ‘The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World'.

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