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Chapter from: "The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

This chapter examines how social entrepreneurs are partnering with the poor, helping empower growing numbers of bonsai (or BOP - bottom of the pyramid) consumers. The authors insist that these entrepreneurial projects are not alternatives to public and private sector action, but early indicators of the seismic market developments that are soon to come. This chapter is excerpted from ‘The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World'.

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Abstract

This chapter examines how social entrepreneurs are partnering with the poor, helping empower growing numbers of bonsai (or BOP - bottom of the pyramid) consumers. The authors insist that these entrepreneurial projects are not alternatives to public and private sector action, but early indicators of the seismic market developments that are soon to come. This chapter is excerpted from ‘The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World'.

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