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Chapter from: "The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

The authors argue that during periods of extraordinary volatility, disruption, and change, the best place to look for clues to tomorrow's revolutionary business models is at the fringes of the current dysfunctional system. In this chapter, readers meet a new generation of social and environmental entrepreneurs - 'unreasonable' people who are pioneering future markets where most would see nightmarish risks. This chapter is excerpted from ‘The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World'.

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Abstract

The authors argue that during periods of extraordinary volatility, disruption, and change, the best place to look for clues to tomorrow's revolutionary business models is at the fringes of the current dysfunctional system. In this chapter, readers meet a new generation of social and environmental entrepreneurs - 'unreasonable' people who are pioneering future markets where most would see nightmarish risks. This chapter is excerpted from ‘The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World'.

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