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Authors: Tarun Khanna
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

This chapter looks at how soft power - which arises from the appeal of a country's cultural and political practices - has won global influence for India, through the popularity of its film industry, international expansion by individual companies, and the soaring presence of yoga in the West, among other things. This chapter is excerpted from ‘Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours'.
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Abstract

This chapter looks at how soft power - which arises from the appeal of a country's cultural and political practices - has won global influence for India, through the popularity of its film industry, international expansion by individual companies, and the soaring presence of yoga in the West, among other things. This chapter is excerpted from ‘Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours'.

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