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Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

This chapter looks at what it takes for multinationals to succeed in China and India using the cases of Microsoft in China and the German firm, Metro Cash & Carry, in India. This chapter is excerpted from ‘Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours'.
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Abstract

This chapter looks at what it takes for multinationals to succeed in China and India using the cases of Microsoft in China and the German firm, Metro Cash & Carry, in India. This chapter is excerpted from ‘Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours'.

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