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Abstract
This chapter looks at what it takes for multinationals to succeed in China and India using the cases of Microsoft in China and the German firm, Metro Cash & Carry, in India. This chapter is excerpted from ‘Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours'.
Location:
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by:
Harvard Business Publishing
Length: 22 pages
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by:
Harvard Business Publishing
Length: 25 pages
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by:
Harvard Business Publishing
Length: 24 pages
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by:
Harvard Business Publishing
Length: 25 pages
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by:
Harvard Business Publishing
Length: 20 pages
About
Abstract
This chapter looks at what it takes for multinationals to succeed in China and India using the cases of Microsoft in China and the German firm, Metro Cash & Carry, in India. This chapter is excerpted from ‘Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours'.
Settings
Location:
Related
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by:
Harvard Business Publishing
Length: 22 pages
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by:
Harvard Business Publishing
Length: 25 pages
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by:
Harvard Business Publishing
Length: 24 pages
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by:
Harvard Business Publishing
Length: 25 pages
Chapter from: "Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours"
Published by:
Harvard Business Publishing
Length: 20 pages