Product details

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Published by: Harvard Business Publishing
Published in: 2008
Length: 23 pages

Abstract

This chapter shows that by combining wisdom, strategy, and intent, you can create the transformative experiences customers desire. When the offering becomes more intangible (such as an experience or transformation), the value becomes more tangible. May be used with: (8147BC) ''Welcome to the Experience Economy: From Goods, to Services, to Experiences''; (8145BC) ''Setting the Stage: Engaging Customers Through Realms of Experience''; (8143BC) ''The Show Must Go On: Creating Cohesive Themes for Consumers''; (8141BC) ''Get Your Act Together: Stage the Experience the Customer Wants''; (8139BC) ''Experiencing Less Sacrifice: Balancing the Needs of the Customer and the Organization''; (8137BC) ''Work Is Theatre: It''s not a Metaphor - It''s a Model''; (8135BC) ''Performing to Form: Strengthening Your Craft as a Business Performer''; (8133BC) ''Now Act Your Part: Understanding Your On-Stage Business Role''; (8131BC) ''The Customer Is the Product: From Creating Experiences to Guiding Transformations''.

About

Abstract

This chapter shows that by combining wisdom, strategy, and intent, you can create the transformative experiences customers desire. When the offering becomes more intangible (such as an experience or transformation), the value becomes more tangible. May be used with: (8147BC) ''Welcome to the Experience Economy: From Goods, to Services, to Experiences''; (8145BC) ''Setting the Stage: Engaging Customers Through Realms of Experience''; (8143BC) ''The Show Must Go On: Creating Cohesive Themes for Consumers''; (8141BC) ''Get Your Act Together: Stage the Experience the Customer Wants''; (8139BC) ''Experiencing Less Sacrifice: Balancing the Needs of the Customer and the Organization''; (8137BC) ''Work Is Theatre: It''s not a Metaphor - It''s a Model''; (8135BC) ''Performing to Form: Strengthening Your Craft as a Business Performer''; (8133BC) ''Now Act Your Part: Understanding Your On-Stage Business Role''; (8131BC) ''The Customer Is the Product: From Creating Experiences to Guiding Transformations''.

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