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Published by: Harvard Business Publishing
Published in: 2008
Length: 25 pages

Abstract

Because customers lose interest in products, goods, services, and experiences that have been commoditized, guiding transformations is the next logical step in the Economic Pyramid. This chapter emphasizes that when you customize an experience you change the individual. May be used with: (8147BC) ''Welcome to the Experience Economy: From Goods, to Services, to Experiences''; (8145BC) ''Setting the Stage: Engaging Customers Through Realms of Experience''; (8143BC) ''The Show Must Go On: Creating Cohesive Themes for Consumers''; (8141BC) ''Get Your Act Together: Stage the Experience the Customer Wants''; (8139BC) ''Experiencing Less Sacrifice: Balancing the Needs of the Customer and the Organization''; (8137BC) ''Work Is Theatre: It''s not a Metaphor - It''s a Model''; (8135BC) ''Performing to Form: Strengthening Your Craft as a Business Performer''; (8133BC) ''Now Act Your Part: Understanding Your On-Stage Business Role''; (8129BC) ''Finding Your Role in the World: What Business Are You Really In?''

About

Abstract

Because customers lose interest in products, goods, services, and experiences that have been commoditized, guiding transformations is the next logical step in the Economic Pyramid. This chapter emphasizes that when you customize an experience you change the individual. May be used with: (8147BC) ''Welcome to the Experience Economy: From Goods, to Services, to Experiences''; (8145BC) ''Setting the Stage: Engaging Customers Through Realms of Experience''; (8143BC) ''The Show Must Go On: Creating Cohesive Themes for Consumers''; (8141BC) ''Get Your Act Together: Stage the Experience the Customer Wants''; (8139BC) ''Experiencing Less Sacrifice: Balancing the Needs of the Customer and the Organization''; (8137BC) ''Work Is Theatre: It''s not a Metaphor - It''s a Model''; (8135BC) ''Performing to Form: Strengthening Your Craft as a Business Performer''; (8133BC) ''Now Act Your Part: Understanding Your On-Stage Business Role''; (8129BC) ''Finding Your Role in the World: What Business Are You Really In?''

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