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Published by: Harvard Business Publishing
Published in: 2008
Length: 29 pages

Abstract

This chapter sets down basic guidelines for those taking on each of the various roles required for any enterprise to stage experiences. These guidelines are applicable to all businesses, from theme parks to restaurants, to banks, to airlines. May be used with: (8147BC) ''Welcome to the Experience Economy: From Goods, to Services, to Experiences''; (8145BC) ''Setting the Stage: Engaging Customers Through Realms of Experience''; (8143BC) ''The Show Must Go On: Creating Cohesive Themes for Consumers''; (8141BC) ''Get Your Act Together: Stage the Experience the Customer Wants''; (8139BC) ''Experiencing Less Sacrifice: Balancing the Needs of the Customer and the Organization''; (8137BC) ''Work Is Theatre: It''s not a Metaphor - It''s a Model''; (8135BC) ''Performing to Form: Strengthening Your Craft as a Business Performer''; (8131BC) ''The Customer Is the Product: From Creating Experiences to Guiding Transformations''; (8129BC) ''Finding Your Role in the World: What Business Are You Really In?''

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Abstract

This chapter sets down basic guidelines for those taking on each of the various roles required for any enterprise to stage experiences. These guidelines are applicable to all businesses, from theme parks to restaurants, to banks, to airlines. May be used with: (8147BC) ''Welcome to the Experience Economy: From Goods, to Services, to Experiences''; (8145BC) ''Setting the Stage: Engaging Customers Through Realms of Experience''; (8143BC) ''The Show Must Go On: Creating Cohesive Themes for Consumers''; (8141BC) ''Get Your Act Together: Stage the Experience the Customer Wants''; (8139BC) ''Experiencing Less Sacrifice: Balancing the Needs of the Customer and the Organization''; (8137BC) ''Work Is Theatre: It''s not a Metaphor - It''s a Model''; (8135BC) ''Performing to Form: Strengthening Your Craft as a Business Performer''; (8131BC) ''The Customer Is the Product: From Creating Experiences to Guiding Transformations''; (8129BC) ''Finding Your Role in the World: What Business Are You Really In?''

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