Product details

This chapter shows how entering into a learning relationship with your customers allows you to anticipate their needs and tailor your products and services to better suit them. Such a relationship means that your profits increase as customer sacrifices decrease. May be used with: (8147BC) ''Welcome to the Experience Economy: From Goods, to Services, to Experiences''; (8145BC) ''Setting the Stage: Engaging Customers Through Realms of Experience''; (8143BC) ''The Show Must Go On: Creating Cohesive Themes for Consumers''; (8141BC) ''Get Your Act Together: Stage the Experience the Customer Wants''; (8137BC) ''Work Is Theatre: It''s not a Metaphor - It''s a Model''; (8135BC) ''Performing to Form: Strengthening Your Craft as a Business Performer''; (8133BC) ''Now Act Your Part: Understanding Your On-Stage Business Role''; (8131BC) ''The Customer Is the Product: From Creating Experiences to Guiding Transformations''; (8129BC) ''Finding Your Role in the World: What Business Are You Really In?''