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Chapter from: "Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

The ability to use intellectual property laws to capture the value of the firm's inventions, proprietary information, and other intangible assets is a key strategic advantage. This chapter shows managers how to use patents, copyrights, trade secrets, and trademarks both offensively and defensively. This chapter is excerpted from ‘Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk'.

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Abstract

The ability to use intellectual property laws to capture the value of the firm's inventions, proprietary information, and other intangible assets is a key strategic advantage. This chapter shows managers how to use patents, copyrights, trade secrets, and trademarks both offensively and defensively. This chapter is excerpted from ‘Winning Legally: How to Use the Law to Create Value, Marshal Resources, and Manage Risk'.

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