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Book chapter
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Reference no. 8177BC
Chapter from: "The Ultimate Question: Driving Good Profits and True Growth"
Published by: Harvard Business Publishing
Published in: 2008
Length: 26 pages

Abstract

This chapter looks at why you cannot build an effective customer-feedback system based on the shaky foundation of current satisfaction-survey methods and practices. This chapter is excerpted from ‘The Ultimate Question: Driving Good Profits and True Growth'.

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Abstract

This chapter looks at why you cannot build an effective customer-feedback system based on the shaky foundation of current satisfaction-survey methods and practices. This chapter is excerpted from ‘The Ultimate Question: Driving Good Profits and True Growth'.

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