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Book chapter
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Reference no. 8179BC
Chapter from: "The Ultimate Question: Driving Good Profits and True Growth"
Published by: Harvard Business Publishing
Published in: 2008
Length: 26 pages

Abstract

This chapter looks at the case of Enterprise Rent-A-Car, examining the company's quest to tie measurement into action and to increase the number of customer promoters and reduce the number of detractors to improve the overall business. This chapter is excerpted from ‘The Ultimate Question: Driving Good Profits and True Growth'.

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Abstract

This chapter looks at the case of Enterprise Rent-A-Car, examining the company's quest to tie measurement into action and to increase the number of customer promoters and reduce the number of detractors to improve the overall business. This chapter is excerpted from ‘The Ultimate Question: Driving Good Profits and True Growth'.

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