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Chapter from: "The Ultimate Question: Driving Good Profits and True Growth"
Published by: Harvard Business Publishing
Published in: 2008
Length: 28 pages

Abstract

Companies need to understand the economic value that results from building better customer relationships. This chapter looks at some real-life examples of high-quality customer relationships generating economic benefits. This chapter is excerpted from ‘The Ultimate Question: Driving Good Profits and True Growth'.

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Abstract

Companies need to understand the economic value that results from building better customer relationships. This chapter looks at some real-life examples of high-quality customer relationships generating economic benefits. This chapter is excerpted from ‘The Ultimate Question: Driving Good Profits and True Growth'.

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