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Case
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Reference no. 9B05DC13
Simplified Chinese language
Subject category: Production and Operations Management
Authors: John S Haywood-Farmer (Ivey Business School, Western University); Grace ChunXia Geng (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2005
Version: 2005-09-26
Length: 7 pages
Data source: Field research
Topics: Manufacturing strategy; Franchising; Cost / benefit analysis
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Abstract

This is a Simplified Chinese version. An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.
Location:
China
Industry:
Eating and drinking places
Size:
Small
Other setting(s):
2003
Teaching note
-
Reference no. 8B05D13
Subject category: Production and Operations Management
Authors: John S Haywood-Farmer (Ivey Business School, Western University); Grace ChunXia Geng (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2005
Version: 2005-10-06
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. 9B05D013
Subject category: Production and Operations Management
Authors: John S Haywood-Farmer (Ivey Business School, Western University); Grace ChunXia Geng (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2005
Version: 2009-09-28
Length: 7 pages
Data source: Field research
Topics: Manufacturing strategy; Franchising; Cost / benefit analysis
View full details

About

Abstract

This is a Simplified Chinese version. An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.

Settings

Location:
China
Industry:
Eating and drinking places
Size:
Small
Other setting(s):
2003

Related

Teaching note
-
Reference no. 8B05D13
Subject category: Production and Operations Management
Authors: John S Haywood-Farmer (Ivey Business School, Western University); Grace ChunXia Geng (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2005
Version: 2005-10-06
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. 9B05D013
Subject category: Production and Operations Management
Authors: John S Haywood-Farmer (Ivey Business School, Western University); Grace ChunXia Geng (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2005
Version: 2009-09-28
Length: 7 pages
Data source: Field research
Topics: Manufacturing strategy; Franchising; Cost / benefit analysis
View full details