Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2004
Length: 33 pages
Data source: Published sources
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https://casecent.re/p/7921
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Abstract
This is condensed version of the case series ''302-080-1 and 302-081-1''. The case describes the arrival of e-books and e-publishing, the strategies of the upstart e- publishers, the established publishers, and the technology providers. The case is ideal to study the impact of technology disruption/substitution on an established industry. It also allows a study of vertical integration, following these initiatives of the publishers in the wake of e-publishing.
About
Abstract
This is condensed version of the case series ''302-080-1 and 302-081-1''. The case describes the arrival of e-books and e-publishing, the strategies of the upstart e- publishers, the established publishers, and the technology providers. The case is ideal to study the impact of technology disruption/substitution on an established industry. It also allows a study of vertical integration, following these initiatives of the publishers in the wake of e-publishing.