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Authors: Alan Mitchell
Published by: International Commerce Institute
Published in: "International Commerce Review", 2007

Abstract

Consumers are changing faster than the industry, warns Ahold CEO and new ECR co-chair Anders Moberg in this interview. Manufacturers and retailers need to run hard to keep up with consumers'' growing concerns about the environment, health and well-being, for example. The industry needs to take responsibility and find a common, agreed language for talking about these issues. Mr Moberg''s agenda for the ECR movement over the coming years revolves around three priorities. First, to go beyond traditional ''inside out'' thinking to see the industry from the consumer''s perspective. To innovate and grow retailers and manufacturers need much deeper insight into consumers'' lives and attitudes, through better use of new and existing data and being ''immersed'' in consumers'' lives. His second priority is take co-operation to new levels in areas like innovation and the supply chain. ''Perhaps we should be opening the books a little to make the right analysis. If we did this, perhaps we might redefine who does what work in the supply chain''. Third, he wants to develop a vision for the industry''s future. ''An aging population, the desire for healthier food, a changing population, the environmental impact of our distribution systems. Each one of these issues impacts on the way we do business and how we impact consumers''.

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Abstract

Consumers are changing faster than the industry, warns Ahold CEO and new ECR co-chair Anders Moberg in this interview. Manufacturers and retailers need to run hard to keep up with consumers'' growing concerns about the environment, health and well-being, for example. The industry needs to take responsibility and find a common, agreed language for talking about these issues. Mr Moberg''s agenda for the ECR movement over the coming years revolves around three priorities. First, to go beyond traditional ''inside out'' thinking to see the industry from the consumer''s perspective. To innovate and grow retailers and manufacturers need much deeper insight into consumers'' lives and attitudes, through better use of new and existing data and being ''immersed'' in consumers'' lives. His second priority is take co-operation to new levels in areas like innovation and the supply chain. ''Perhaps we should be opening the books a little to make the right analysis. If we did this, perhaps we might redefine who does what work in the supply chain''. Third, he wants to develop a vision for the industry''s future. ''An aging population, the desire for healthier food, a changing population, the environmental impact of our distribution systems. Each one of these issues impacts on the way we do business and how we impact consumers''.

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