Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2007
Length: 21 pages
Data source: Field research
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Abstract
A fundamental change was occurring in the way companies would use software to manage their internal operations and their interfaces with customers, suppliers and service providers. Deborah Magid analyses and executes a response to the development of Software as a Service (SaaS) by smaller, entrepreneurial firms. This case illustrates the challenges of corporate venturing and details the issues around strategic partnership selection for large, established companies.
Location:
Size:
355,766 employees
Other setting(s):
2004-2006
About
Abstract
A fundamental change was occurring in the way companies would use software to manage their internal operations and their interfaces with customers, suppliers and service providers. Deborah Magid analyses and executes a response to the development of Software as a Service (SaaS) by smaller, entrepreneurial firms. This case illustrates the challenges of corporate venturing and details the issues around strategic partnership selection for large, established companies.
Settings
Location:
Size:
355,766 employees
Other setting(s):
2004-2006