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This structured assignment is to accompany the case ''308-071-1''. The abstract of the case is as follows: This is the second of a four-case series (308-070-1 to 308-073-1). At the heart of Google''s worldwide success is its PageRank technology and its on-line advertising model. After success in its home country, the US, Google has expanded to international markets including countries in Europe and the Asia-Pacific. Has Google been successful in all the countries it entered? What has Google''s experience in these countries been? What are the key insights? This case, looks at Google''s meteoric rise worldwide and the reasons for its global success. The focus is on Google''s operations in France, Germany and Japan. Google''s foray into these countries, though successful, is also marked by the threat of impending competition from a new adversary - the government sponsored national search engines. The case details the reasons for and the initiatives of the respective governments to challenge Google''s stronghold and market dominance. What are the ramifications of the government initiatives succeeding for Google and what does it need to do to ensure its continued dominance? The case questions whether there is a serious challenge or if it is only a passing phase in the search giant''s growth. The case is structured to let students analyse and understand: (1) a search engine''s business model in general and that of Google in particular; (2) if a business model should be adapted, when entering a foreign market; and (3) should Google respond to competition from the governments in France, Germany and Japan?