Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Topics:
Robert Eckert; Public apology; Design related recalls; Manufacturing related recalls; Safety check and quality control systems; Media and public relations in handling crisis; Renaissance of 'Made in USA'; Tainted 'Made in China' image; Crisis management; Role of leadership in managing crisis; Recall impact on reputation and performance
Abstract
This is the second of a two-case series. This case study deals with Mattel's series of recalls in August-September 2007, just before the peak holiday-selling season. It highlights the media and public onslaught, the initial blame-game between Mattel and the Chinese manufacturers, its CEO, Robert Eckert's public apology and his personal handling of the crisis. What is interesting to discuss here is that with a significant impact on Mattel's reputation and sales during Christmas season, how would it regain its lost consumer trust? With the majority of its toy production coming from China, how would Eckert revive the tainted image of China-made products?
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 21 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Topics:
Liability accusations; Consumer Product Safety Commission (CPSC); Tainted 'Made in China' image; Barbie; Fisher Price; Hot Wheels; Age compression; Shorter product lifecycles; Supply chain issues; Outsourcing manufacturing operations; Toy sales in holiday shopping season; Robert Eckert; Lead contamination in surface paint; Design flaws; Crisis management
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Topics:
Robert Eckert; Public apology; Design related recalls; Manufacturing related recalls; Safety check and quality control systems; Media and public relations in handling crisis; Renaissance of 'Made in USA'; Tainted 'Made in China' image; Crisis management; Role of leadership in managing crisis; Recall impact on reputation and performance
About
Abstract
This is the second of a two-case series. This case study deals with Mattel's series of recalls in August-September 2007, just before the peak holiday-selling season. It highlights the media and public onslaught, the initial blame-game between Mattel and the Chinese manufacturers, its CEO, Robert Eckert's public apology and his personal handling of the crisis. What is interesting to discuss here is that with a significant impact on Mattel's reputation and sales during Christmas season, how would it regain its lost consumer trust? With the majority of its toy production coming from China, how would Eckert revive the tainted image of China-made products?
Settings
Related
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 21 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Topics:
Liability accusations; Consumer Product Safety Commission (CPSC); Tainted 'Made in China' image; Barbie; Fisher Price; Hot Wheels; Age compression; Shorter product lifecycles; Supply chain issues; Outsourcing manufacturing operations; Toy sales in holiday shopping season; Robert Eckert; Lead contamination in surface paint; Design flaws; Crisis management
Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 12 pages
Data source: Published sources
Topics:
Robert Eckert; Public apology; Design related recalls; Manufacturing related recalls; Safety check and quality control systems; Media and public relations in handling crisis; Renaissance of 'Made in USA'; Tainted 'Made in China' image; Crisis management; Role of leadership in managing crisis; Recall impact on reputation and performance