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Abstract

This is the second of a two-case series. This case explains how Motorola tuned its strategies to emerging trends. Actually, by January 2003, its going was becoming tough in the Chinese market. Most of its invented strategies failed. Then it realised that its strategies can no longer neglect the market trends. Viability of these emergent strategies can be vividly discussed.
Location:
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Other setting(s):
2007

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Abstract

This is the second of a two-case series. This case explains how Motorola tuned its strategies to emerging trends. Actually, by January 2003, its going was becoming tough in the Chinese market. Most of its invented strategies failed. Then it realised that its strategies can no longer neglect the market trends. Viability of these emergent strategies can be vividly discussed.

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Location:
Industry:
Other setting(s):
2007

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