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Compact case
Case
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Reference no. IMD-5-0668
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 25.03.2008
Length: 2 pages
Data source: Published sources
Topics: Marketing; Brand management; Italy; Motorcycle industry
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Abstract

This is part of a case series. This case provides an update on the turnaround of Ducati by Federico Minoli.
Location:
Italy, global
Industry:
Motorcycle
Size:
Medium-sized
Other setting(s):
2007
Case
-
Reference no. IMD-5-0666
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 18.11.2004
Length: 15 pages
Data source: Field research
Topics: Brand management; Marketing; Turnaround; Acquisition
View full details
Case
-
Reference no. IMD-5-0667
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 18.11.2004
Length: 12 pages
Data source: Field research
Topics: Brand management; Marketing; Turnaround; Acquisition
View full details

About

Abstract

This is part of a case series. This case provides an update on the turnaround of Ducati by Federico Minoli.

Settings

Location:
Italy, global
Industry:
Motorcycle
Size:
Medium-sized
Other setting(s):
2007

Related

Case
-
Reference no. IMD-5-0666
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 18.11.2004
Length: 15 pages
Data source: Field research
Topics: Brand management; Marketing; Turnaround; Acquisition
View full details
Case
-
Reference no. IMD-5-0667
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 18.11.2004
Length: 12 pages
Data source: Field research
Topics: Brand management; Marketing; Turnaround; Acquisition
View full details