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Compact case
Subject category: Marketing
Authors: Dominique Turpin
Published by: Institute for Management Development (IMD)
Originally published in: 2008
Version: 25.03.2008
Length: 2 pages
Data source: Published sources

Abstract

This is the third of a three-case series (IMD-5-0666 to IMD-5-0668). This case provides an update on the turnaround of Ducati by Federico Minoli. Learning objectives: rebuilding a passion brand, internally and externally.
Location:
Industry:
Size:
Medium-sized
Other setting(s):
2007

About

Abstract

This is the third of a three-case series (IMD-5-0666 to IMD-5-0668). This case provides an update on the turnaround of Ducati by Federico Minoli. Learning objectives: rebuilding a passion brand, internally and externally.

Settings

Location:
Industry:
Size:
Medium-sized
Other setting(s):
2007

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