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Structured assignment
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Reference no. 205-098-4
Published by: IBS Research Center
Published in: 2008

Abstract

This structured assignment is to accompany the case ''205-098-1''. The abstract of the case is as follows: Wal-Mart, the Bentonville, Arkansas based US corporation expanded into China in 1996. On entry Wal-Mart not only faced intense competition from other foreign retailers such as Carrefour and Metro, but also from domestic players like China Resources Enterprise, Hualian and the Bailian Group. Even while making the Chinese adapt to American style stores, Wal-Mart built a strong vendor base localising most of its offerings. Wal-Mart also extended its low pricing strategy to China. The case, while detailing the expansion of Wal-Mart to China, provides a scope for discussion on the strategies adopted by it and its rivals in the competitive Chinese retail industry. The case also discusses the challenges faced by Wal-Mart.
Location:
Industry:
Other setting(s):
1996-2005

About

Abstract

This structured assignment is to accompany the case ''205-098-1''. The abstract of the case is as follows: Wal-Mart, the Bentonville, Arkansas based US corporation expanded into China in 1996. On entry Wal-Mart not only faced intense competition from other foreign retailers such as Carrefour and Metro, but also from domestic players like China Resources Enterprise, Hualian and the Bailian Group. Even while making the Chinese adapt to American style stores, Wal-Mart built a strong vendor base localising most of its offerings. Wal-Mart also extended its low pricing strategy to China. The case, while detailing the expansion of Wal-Mart to China, provides a scope for discussion on the strategies adopted by it and its rivals in the competitive Chinese retail industry. The case also discusses the challenges faced by Wal-Mart.

Settings

Location:
Industry:
Other setting(s):
1996-2005

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