Product details

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Structured assignment
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Reference no. 305-586-4
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources

Abstract

This structured assignment is to accompany the case ''305-586-1''. The abstract of the case is as follows: From a humble beginning as a school run store in 1987, Hangzhou Wahaha established itself as a major food and beverage enterprise in China. Despite fierce competition from international soft drink giants such as Coke and Pepsi, Wahaha held its own stand in the domestic market. The case discusses in detail, the growth strategies adopted by Wahaha to penetrate the domestic Chinese market while highlighting the efforts taken by its founder, Mr Zong Qinghou in establishing the company.
Location:
Industry:
Other setting(s):
1987-2005

About

Abstract

This structured assignment is to accompany the case ''305-586-1''. The abstract of the case is as follows: From a humble beginning as a school run store in 1987, Hangzhou Wahaha established itself as a major food and beverage enterprise in China. Despite fierce competition from international soft drink giants such as Coke and Pepsi, Wahaha held its own stand in the domestic market. The case discusses in detail, the growth strategies adopted by Wahaha to penetrate the domestic Chinese market while highlighting the efforts taken by its founder, Mr Zong Qinghou in establishing the company.

Settings

Location:
Industry:
Other setting(s):
1987-2005

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