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Case
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Reference no. 046-C99A-P
Subject category: Entrepreneurship
Published by: Babson College
Published in: 1999
Length: 25 pages
Data source: Field research

Abstract

Providing an environment conducive for the generation of new ideas, the Eureka! Ranch, a corporate resort, enjoys fabulous success with numerous Fortune 500 clients. The hyper-creative founder inspires corporate executives to rapidly conceive new products and methods for their companies by designing customised three-day programmes to stimulate creativity. To assist in the process, ''Trained Brains'', or new idea catalysts are assigned to the groups when they arrive at the ranch. The originator''s success however, leads him to question which path his career should travel down next. Should he make the ranch bigger and better and maximise his profits? Should he write books about the creativity process? Or should he reorganise his company and concentrate on the less demanding, but potentially more lucrative area of corporate training?
Location:
Size:
Mature
Other setting(s):
1990-1999

About

Abstract

Providing an environment conducive for the generation of new ideas, the Eureka! Ranch, a corporate resort, enjoys fabulous success with numerous Fortune 500 clients. The hyper-creative founder inspires corporate executives to rapidly conceive new products and methods for their companies by designing customised three-day programmes to stimulate creativity. To assist in the process, ''Trained Brains'', or new idea catalysts are assigned to the groups when they arrive at the ranch. The originator''s success however, leads him to question which path his career should travel down next. Should he make the ranch bigger and better and maximise his profits? Should he write books about the creativity process? Or should he reorganise his company and concentrate on the less demanding, but potentially more lucrative area of corporate training?

Settings

Location:
Size:
Mature
Other setting(s):
1990-1999

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