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Structured assignment
-
Reference no. 308-083-4
Subject category: Strategy and General Management
Authors: Doris Rajakumari John (ICFAI Business School, Chennai); R Ananthi (ICFAI Business School, Chennai); Rasheeda Shums (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Multi-branding strategy; Coca-Cola / Coke; Beverage industry / largest beverage maker; Carbonated / non-carbonated beverages; Advertising campaigns of Coke; Coke's product diversification strategy; Brand value / global brands; Bottling; Innovative marketing campaigns; Coke's social initiatives; Challenges faced by coke; Critical success factors of CSD (carbonated soft drinks); Brand value chain of coke; Brand extension; Umbrella branding
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Abstract

This structured assignment is to accompany the case.
Location:
Global
Industry:
Beverage
Other setting(s):
2007
Teaching note
-
Reference no. 308-083-8
Subject category: Strategy and General Management
Authors: Doris Rajakumari John (ICFAI Business School, Chennai); R Ananthi (ICFAI Business School, Chennai); Rasheeda Shums (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 21 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-083-1
Subject category: Strategy and General Management
Authors: Doris Rajakumari John (ICFAI Business School, Chennai); R Ananthi (ICFAI Business School, Chennai); Rasheeda Shums (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 22 pages
Data source: Published sources
Topics: Multi-branding strategy; Coca-Cola / Coke; Beverage industry / largest beverage maker; Carbonated / non-carbonated beverages; Advertising campaigns of Coke; Coke's product diversification strategy; Brand value / global brands; Bottling; Innovative marketing campaigns; Coke's social initiatives; Challenges faced by coke; Critical success factors of CSD (carbonated soft drinks); Brand value chain of coke; Brand extension; Umbrella branding
View full details

About

Abstract

This structured assignment is to accompany the case.

Settings

Location:
Global
Industry:
Beverage
Other setting(s):
2007

Related

Teaching note
-
Reference no. 308-083-8
Subject category: Strategy and General Management
Authors: Doris Rajakumari John (ICFAI Business School, Chennai); R Ananthi (ICFAI Business School, Chennai); Rasheeda Shums (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 21 pages
Data source: Published sources
View full details
Case
-
Reference no. 308-083-1
Subject category: Strategy and General Management
Authors: Doris Rajakumari John (ICFAI Business School, Chennai); R Ananthi (ICFAI Business School, Chennai); Rasheeda Shums (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 22 pages
Data source: Published sources
Topics: Multi-branding strategy; Coca-Cola / Coke; Beverage industry / largest beverage maker; Carbonated / non-carbonated beverages; Advertising campaigns of Coke; Coke's product diversification strategy; Brand value / global brands; Bottling; Innovative marketing campaigns; Coke's social initiatives; Challenges faced by coke; Critical success factors of CSD (carbonated soft drinks); Brand value chain of coke; Brand extension; Umbrella branding
View full details