Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Abstract

Blockbuster Inc is a leading global provider of in-home movie and game entertainment. The video rental market has had a transition from store-based video rentals to on-line video rentals. To tackle the changes, Blockbuster implemented various initiatives to regenerate the activities of the company and enhanced the organisational structure so as to improve profitability. In August 2004, Blockbuster introduced an on-line DVD rental service in the US to compete with the established market leader, Netflix. In a move to further provide customers with even more convenient access to home entertainment, in August 2007, Blockbuster acquired Movielink - one of the leading movie downloading services. Blockbuster acknowledged that the acquisition was a defensive move to keep up with Netflix in the competitive on-line video rental market. The case allows for discussion on how this acquisition will give a competitive edge to Blockbuster.
Location:
Other setting(s):
2007

About

Abstract

Blockbuster Inc is a leading global provider of in-home movie and game entertainment. The video rental market has had a transition from store-based video rentals to on-line video rentals. To tackle the changes, Blockbuster implemented various initiatives to regenerate the activities of the company and enhanced the organisational structure so as to improve profitability. In August 2004, Blockbuster introduced an on-line DVD rental service in the US to compete with the established market leader, Netflix. In a move to further provide customers with even more convenient access to home entertainment, in August 2007, Blockbuster acquired Movielink - one of the leading movie downloading services. Blockbuster acknowledged that the acquisition was a defensive move to keep up with Netflix in the competitive on-line video rental market. The case allows for discussion on how this acquisition will give a competitive edge to Blockbuster.

Settings

Location:
Other setting(s):
2007

Related