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Corporate social responsibility (CSR) is moving beyond philanthropy and it encourages businesses to operate in an economically, socially and environmentally sustainable manner. Ethics and business are guided by diverse principles and corporate social responsibility attempts to connect these two concepts. Corporate social responsibility is a business' reciprocal gesture towards society. This case focuses on whether corporates alone can be held responsible for alleviating social evils prevailing in society. It tries to concentrate on whether society will be able to take up responsibility to ensure that benefits of CSR filter down to the target group so that there will emerge a more comprehensive approach to implementing CSR on a wider scale. It also focuses on whether CSR is primarily a subtle but effective strategy to improve the bottom line of the firm.