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Thumbnail image for product with reference number 808-013-1
Vijay Mallya, the Indian Business Baron: A 'Bon Vivant' Entrepreneur?
Case
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Reference no. 808-013-1
Subject category: Entrepreneurship
Authors: Lekha Ravi (ICFAI Business School, Chennai); Vara Vasanthi (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Entrepreneur; Flamboyant style; Personality traits; Alcoholic beverages; Vijay Mallya; Kingfisher; UB (United Breweries) Group; Liquor baron; Airlines; McDowells; White & Mackay; Leadership; Beer market; Brand extension; Spirits manufacturer
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Abstract

Indian business baron Vijay Mallya, multibillionaire, Chairman of the Conglomerate - United Breweries Holdings (UB) is often referred to as the 'Branson of Bangalore'. Like Branson (the maverick entrepreneur behind the Virgin Group), Mallya is known for his myriad interests, his flashy flamboyant style of leadership and his unorthodox style of management. Mallya's entrepreneurial style, his trade acquisitions, etc, reveal a sharp business acumen. Mallya currently (2007) reigns over a diverse portfolio of businesses: (1) alcoholic beverages; (2) life sciences; (3) aviation; (4) agriculture; (5) chemicals; and (6) information technology. The incredible prices paid for his prime acquisitions are also debated. Do they reflect business insight or impulsiveness? Considering how Mallya built up the UB Empire, it is pertinent to assess the long-term vision that drives the maverick entrepreneur.
Location:
India
Industry:
Conglomerate
Other setting(s):
2007
Thumbnail image for product with reference number 808-013-8
Vijay Mallya, the Indian Business Baron: A 'Bon Vivant' Entrepreneur?
Teaching note
-
Reference no. 808-013-8
Subject category: Entrepreneurship
Authors: Lekha Ravi (ICFAI Business School, Chennai); C Saigeetha (ICFAI Business School, Chennai); Vara Vasanthi (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 19 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 808-013-4
Vijay Mallya, the Indian Business Baron: A 'Bon Vivant' Entrepreneur?
Structured assignment
-
Reference no. 808-013-4
Subject category: Entrepreneurship
Authors: Lekha Ravi (ICFAI Business School, Chennai); C Saigeetha (ICFAI Business School, Chennai); Vara Vasanthi (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Entrepreneur; Flamboyant style; Personality traits; Alcoholic beverages; Vijay Mallya; Kingfisher; UB (United Breweries) Group; Liquor baron; Airlines; McDowells; White & Mackay; Leadership; Beer market; Brand extension; Spirits manufacturer
View full details

About

Abstract

Indian business baron Vijay Mallya, multibillionaire, Chairman of the Conglomerate - United Breweries Holdings (UB) is often referred to as the 'Branson of Bangalore'. Like Branson (the maverick entrepreneur behind the Virgin Group), Mallya is known for his myriad interests, his flashy flamboyant style of leadership and his unorthodox style of management. Mallya's entrepreneurial style, his trade acquisitions, etc, reveal a sharp business acumen. Mallya currently (2007) reigns over a diverse portfolio of businesses: (1) alcoholic beverages; (2) life sciences; (3) aviation; (4) agriculture; (5) chemicals; and (6) information technology. The incredible prices paid for his prime acquisitions are also debated. Do they reflect business insight or impulsiveness? Considering how Mallya built up the UB Empire, it is pertinent to assess the long-term vision that drives the maverick entrepreneur.

Settings

Location:
India
Industry:
Conglomerate
Other setting(s):
2007

Related

Thumbnail image for product with reference number 808-013-8
Vijay Mallya, the Indian Business Baron: A 'Bon Vivant' Entrepreneur?
Teaching note
-
Reference no. 808-013-8
Subject category: Entrepreneurship
Authors: Lekha Ravi (ICFAI Business School, Chennai); C Saigeetha (ICFAI Business School, Chennai); Vara Vasanthi (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 19 pages
Data source: Published sources
View full details
Thumbnail image for product with reference number 808-013-4
Vijay Mallya, the Indian Business Baron: A 'Bon Vivant' Entrepreneur?
Structured assignment
-
Reference no. 808-013-4
Subject category: Entrepreneurship
Authors: Lekha Ravi (ICFAI Business School, Chennai); C Saigeetha (ICFAI Business School, Chennai); Vara Vasanthi (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Entrepreneur; Flamboyant style; Personality traits; Alcoholic beverages; Vijay Mallya; Kingfisher; UB (United Breweries) Group; Liquor baron; Airlines; McDowells; White & Mackay; Leadership; Beer market; Brand extension; Spirits manufacturer
View full details