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This structured assignment is to accompany the case ''305-501-1''. The abstract of the case is as follows: Microsoft, the world''s largest software company was also a dominant player in the search market until the advent of Google, an alternative search engine, in 1998. With its desktop search tool, Google attempted to pose a threat to Microsoft''s core activity of controlling the users from the time they turned on their personal computers. Google also wooed away Microsoft''s employees creating further concern. The case explores the strategies followed by Google to outsmart Microsoft in the search market. The case opens up possibilities for further discussion on Microsoft''s defensive measures to retain its domination.