Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Structured assignment
-
Reference no. 305-501-4
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources

Abstract

This structured assignment is to accompany the case ''305-501-1''. The abstract of the case is as follows: Microsoft, the world''s largest software company was also a dominant player in the search market until the advent of Google, an alternative search engine, in 1998. With its desktop search tool, Google attempted to pose a threat to Microsoft''s core activity of controlling the users from the time they turned on their personal computers. Google also wooed away Microsoft''s employees creating further concern. The case explores the strategies followed by Google to outsmart Microsoft in the search market. The case opens up possibilities for further discussion on Microsoft''s defensive measures to retain its domination.
Location:
Other setting(s):
1975-2005

About

Abstract

This structured assignment is to accompany the case ''305-501-1''. The abstract of the case is as follows: Microsoft, the world''s largest software company was also a dominant player in the search market until the advent of Google, an alternative search engine, in 1998. With its desktop search tool, Google attempted to pose a threat to Microsoft''s core activity of controlling the users from the time they turned on their personal computers. Google also wooed away Microsoft''s employees creating further concern. The case explores the strategies followed by Google to outsmart Microsoft in the search market. The case opens up possibilities for further discussion on Microsoft''s defensive measures to retain its domination.

Settings

Location:
Other setting(s):
1975-2005

Related