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Case
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Reference no. 501-058-1
Subject category: Marketing
Authors: Jill Klein (INSEAD); Jochen Wirtz (National University of Singapore)
Published by: INSEAD
Originally published in: 2001
Version: 07.2015
Revision date: 29-Jan-2016
Length: 10 pages
Data source: Field research
Topics: Internet venture; Distributed applications platform; Applications service provider; Internet storage
Share a link: https://casecent.re/p/7948
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Abstract

This case documents how SpaceDisk started out as a provider of free Web-based storage space. When the potential for such subscription and advertising revenues began to look less attractive, and SpaceDisk saw an opportunity in launching a DAP, the company moved rapidly to develop its new service and roll out its infrastructure.
Location:
USA
Industry:
Internet
Size:
Large
Other setting(s):
2000
Teaching note
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Reference no. 501-058-8
Subject category: Marketing
Authors: Jill Klein (INSEAD); Jochen Wirtz (National University of Singapore)
Published by: INSEAD
Originally published in: 2001
Version: 07.2015
Revision date: 29-Jan-2016
Length: 7 pages
Data source: Field research
View full details

About

Abstract

This case documents how SpaceDisk started out as a provider of free Web-based storage space. When the potential for such subscription and advertising revenues began to look less attractive, and SpaceDisk saw an opportunity in launching a DAP, the company moved rapidly to develop its new service and roll out its infrastructure.

Settings

Location:
USA
Industry:
Internet
Size:
Large
Other setting(s):
2000

Related

Teaching note
-
Reference no. 501-058-8
Subject category: Marketing
Authors: Jill Klein (INSEAD); Jochen Wirtz (National University of Singapore)
Published by: INSEAD
Originally published in: 2001
Version: 07.2015
Revision date: 29-Jan-2016
Length: 7 pages
Data source: Field research
View full details