Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 300-104-1
Published by: INSEAD
Originally published in: 2000
Version: 08.2014
Revision date: 05-Apr-2016
Length: 24 pages
Data source: Field research

Abstract

This is the first of a two-case series. In the Expo'98 case (A), Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo'98. He needs to analyse the objectives for the Expo and to decide what pricing strategy will meet these objectives. He can analyse the results from the Vancouver, Brisbane and Seville Expo's. But as each one is different, he needs to decide what is the optimal strategy for Portugal.
Location:
Industry:
Other setting(s):
1998

About

Abstract

This is the first of a two-case series. In the Expo'98 case (A), Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo'98. He needs to analyse the objectives for the Expo and to decide what pricing strategy will meet these objectives. He can analyse the results from the Vancouver, Brisbane and Seville Expo's. But as each one is different, he needs to decide what is the optimal strategy for Portugal.

Settings

Location:
Industry:
Other setting(s):
1998

Related