Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 08.2014
Revision date: 5-Apr-2016
Length: 24 pages
Data source: Field research
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Abstract
This is the first of a two-case series. In the Expo'98 case (A), Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo'98. He needs to analyse the objectives for the Expo and to decide what pricing strategy will meet these objectives. He can analyse the results from the Vancouver, Brisbane and Seville Expo's. But as each one is different, he needs to decide what is the optimal strategy for Portugal.
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 11.2014
Revision date: 5-Apr-2016
Length: 43 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2014
Revision date: 6-Apr-2016
Length: 19 pages
Data source: Field research
About
Abstract
This is the first of a two-case series. In the Expo'98 case (A), Julio Cardoso, an INSEAD Alumnus, is being asked to design the ticketing strategy for Expo'98. He needs to analyse the objectives for the Expo and to decide what pricing strategy will meet these objectives. He can analyse the results from the Vancouver, Brisbane and Seville Expo's. But as each one is different, he needs to decide what is the optimal strategy for Portugal.
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Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 11.2014
Revision date: 5-Apr-2016
Length: 43 pages
Data source: Field research
Subject category:
Strategy and General Management
Published by:
INSEAD
Version: 07.2014
Revision date: 6-Apr-2016
Length: 19 pages
Data source: Field research