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Structured assignment
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Reference no. 306-572-4
Published by: IBS Research Center
Published in: 2008

Abstract

This structured assignment is to accompany the case ''306-572-1''. The abstract of the case is as follows: In 2006, Advanced Micro Devices (AMD) planned to acquire the graphics chipmaker, Array Technologies Incorporated (ATI) in a deal of US$5.4 billion. The merger posed a threat and challenge to Intel, the world''s largest chipmaker. This acquisition would broaden AMD''s product portfolio and would get rid of its image as a seller of microprocessors only. The new entity would synergise both AMD''s strength of fast computing power with ATI''s specialty in delivering detailed graphics onto a single chip. The case deals with the background of both companies AMD and ATI. It also gives an insight into the personal computer (PC) and chip industry overview with the expected potential synergies of the acquisition.
Location:
Industry:
Other setting(s):
2006

About

Abstract

This structured assignment is to accompany the case ''306-572-1''. The abstract of the case is as follows: In 2006, Advanced Micro Devices (AMD) planned to acquire the graphics chipmaker, Array Technologies Incorporated (ATI) in a deal of US$5.4 billion. The merger posed a threat and challenge to Intel, the world''s largest chipmaker. This acquisition would broaden AMD''s product portfolio and would get rid of its image as a seller of microprocessors only. The new entity would synergise both AMD''s strength of fast computing power with ATI''s specialty in delivering detailed graphics onto a single chip. The case deals with the background of both companies AMD and ATI. It also gives an insight into the personal computer (PC) and chip industry overview with the expected potential synergies of the acquisition.

Settings

Location:
Industry:
Other setting(s):
2006

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