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Management article
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Reference no. F0804H
Authors: Magid M Abraham
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2008
Revision date: 04-Feb-2013
Length: 4 pages

Abstract

Advertising on the Internet increases sales in brick-and-mortar stores even more than it does on-line. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.

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Abstract

Advertising on the Internet increases sales in brick-and-mortar stores even more than it does on-line. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.

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