Subject category:
Marketing
Published by:
INSEAD
Version: 06.2004
Length: 22 pages
Data source: Published sources
Abstract
The world's most prestigious museum, the Louvre, redefines its marketing strategy after conducting an exhaustive analysis of its youth market. It relaunches its product targeted to young adults, the Louvre Youth Pass, trying to reconcile the conflict between its mission of public service and the recent financial objectives imposed by the Culture Ministry.
Location:
Industry:
Size:
EUR110 million budget, 1,800 full time personnel
Other setting(s):
2003
About
Abstract
The world's most prestigious museum, the Louvre, redefines its marketing strategy after conducting an exhaustive analysis of its youth market. It relaunches its product targeted to young adults, the Louvre Youth Pass, trying to reconcile the conflict between its mission of public service and the recent financial objectives imposed by the Culture Ministry.
Settings
Location:
Industry:
Size:
EUR110 million budget, 1,800 full time personnel
Other setting(s):
2003