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Compact case
Subject category: Marketing
Published by: INSEAD
Originally published in: 2004
Version: 10.2004
Length: 3 pages
Data source: Published sources

Abstract

A fitness centre targets customers with different valuations of its service (depending on the distance they need to travel). Customers also have different utilisation rates. Depending on available capacity, more or less heavy users should be attracted. The only available variable is pricing.

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Abstract

A fitness centre targets customers with different valuations of its service (depending on the distance they need to travel). Customers also have different utilisation rates. Depending on available capacity, more or less heavy users should be attracted. The only available variable is pricing.

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