Subject category:
Marketing
Published by:
INSEAD
Version: 10.2004
Length: 3 pages
Topics:
Bundling; Pricing strategy
Abstract
Product bundling is a marketing strategy that involves offering two or more products for sale as one combined product. This strategy is common in a number of industries including software and travelling. Bundles are typically sold at a big discount compared to the sum of the prices of individual items.
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Abstract
Product bundling is a marketing strategy that involves offering two or more products for sale as one combined product. This strategy is common in a number of industries including software and travelling. Bundles are typically sold at a big discount compared to the sum of the prices of individual items.