Product details

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Compact case
Case
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Reference no. 504-136-1
Subject category: Marketing
Published by: INSEAD
Originally published in: 2004
Version: 10.2004
Length: 3 pages

Abstract

Product bundling is a marketing strategy that involves offering two or more products for sale as one combined product. This strategy is common in a number of industries including software and travelling. Bundles are typically sold at a big discount compared to the sum of the prices of individual items.

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Abstract

Product bundling is a marketing strategy that involves offering two or more products for sale as one combined product. This strategy is common in a number of industries including software and travelling. Bundles are typically sold at a big discount compared to the sum of the prices of individual items.

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