Published by:
Harvard Business Publishing
Length: 4 pages
Share a link:
https://casecent.re/p/79807
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Eight years ago, the Coca-Cola Company settled the largest racial-discrimination lawsuit in history. In the wake of the US$192.5 million settlement, the federal court appointed a seven-member task force to oversee the company''s diversity efforts. In this article, Coca-Cola CEO Neville Isdell discusses how, with the task force''s guidance, his company worked to establish a culture that embraced diversity - with measurable programs and initiatives designed to recruit, mentor, and retain minorities and women. Today, Coca-Cola boasts double-digit leaps in the percentage of women and minorities holding management and executive positions. What''s more, Isdell explains, Coca-Cola has leveraged the insights of its diverse workforce to reap business benefits.
About
Abstract
Eight years ago, the Coca-Cola Company settled the largest racial-discrimination lawsuit in history. In the wake of the US$192.5 million settlement, the federal court appointed a seven-member task force to oversee the company''s diversity efforts. In this article, Coca-Cola CEO Neville Isdell discusses how, with the task force''s guidance, his company worked to establish a culture that embraced diversity - with measurable programs and initiatives designed to recruit, mentor, and retain minorities and women. Today, Coca-Cola boasts double-digit leaps in the percentage of women and minorities holding management and executive positions. What''s more, Isdell explains, Coca-Cola has leveraged the insights of its diverse workforce to reap business benefits.