Subject category:
Marketing
Published by:
INSEAD
Version: 11.2004
Length: 9 pages
Data source: Field research
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https://casecent.re/p/7981
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Abstract
This is part of a case series. After years of favouring math and sciences, the Singaporean government now views the arts as having economic value. In its attempt to reposition Singapore and make the island more attractive as a base for business and technology, it adopts a new strategy to become a global city for the arts and launches Esplanade - Theatres on the Bay. This case study discusses the challenges and obstacles that Esplanade must overcome to meet its vision to become a world-class arts center. It examines the question of whether buildings, infrastructure and government policy is sufficient for the creation of a cultural capital.
About
Abstract
This is part of a case series. After years of favouring math and sciences, the Singaporean government now views the arts as having economic value. In its attempt to reposition Singapore and make the island more attractive as a base for business and technology, it adopts a new strategy to become a global city for the arts and launches Esplanade - Theatres on the Bay. This case study discusses the challenges and obstacles that Esplanade must overcome to meet its vision to become a world-class arts center. It examines the question of whether buildings, infrastructure and government policy is sufficient for the creation of a cultural capital.