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Thumbnail image for product with reference number UVA-E-0344
Google and Internet Privacy (A)
Case
-
Reference no. UVA-E-0344
Subject category: Ethics and Social Responsibility
Authors: Jared Harris (Darden School of Business, University of Virginia); Jenny Mead (Darden School of Business, University of Virginia); Joan Denoncour (University of Minnesota); Edward Heffernan (University of Minnesota); Rahul Koranne (University of Minnesota); Jake Marxen (University of Minnesota); Thomas Neu (University of Minnesota); Narayanan Sundaresan (University of Minnesota); Norman Bowie (University of Minnesota)
Published by: Darden Business Publishing
Originally published in: 2009
Version: 20 January 2010
Revision date: 12-Jul-2011
Length: 16 pages
Data source: Published sources
Topics: Stakeholder management; Ethical issues; Business ethics; Technology; Privacy; Internet marketing
Share a link: https://casecent.re/p/79865
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Abstract

Based on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users' habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.
Industry:
Technology
Thumbnail image for product with reference number UVA-E-0345
Compact case
Google and Internet Privacy (B)
Case
-
Reference no. UVA-E-0345
Subject category: Ethics and Social Responsibility
Authors: Jared Harris (Darden School of Business, University of Virginia); Jenny Mead (Darden School of Business, University of Virginia); Joan Denoncour (University of Minnesota); Edward Heffernan (University of Minnesota); Rahul Korrane (University of Minnesota); Jake Marxen (University of Minnesota); Thomas Neu (University of Minnesota); Narayanan Sundaresan (University of Minnesota); Norman Bowie (University of Minnesota)
Published by: Darden Business Publishing
Originally published in: 2009
Version: 04.10
Revision date: 12-Jul-2011
Length: 3 pages
Data source: Published sources
Topics: Stakeholder management; Ethical issues; Ethics; Privacy; Internet; New technology; Electronic monitoring
View full details

About

Abstract

Based on their use of a shared computer and the Internet ads that keep popping up, two co-workers suspect that another co-worker is HIV-positive or has AIDS. Using this story platform, the case explores Internet marketing, especially the powerhouse search engine Google and how it tracks its users' habits. The history of Google is chronicled, as well as the privacy issues that have mushroomed as the Internet and its technology have developed.

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Industry:
Technology

Related

Thumbnail image for product with reference number UVA-E-0345
Compact case
Google and Internet Privacy (B)
Case
-
Reference no. UVA-E-0345
Subject category: Ethics and Social Responsibility
Authors: Jared Harris (Darden School of Business, University of Virginia); Jenny Mead (Darden School of Business, University of Virginia); Joan Denoncour (University of Minnesota); Edward Heffernan (University of Minnesota); Rahul Korrane (University of Minnesota); Jake Marxen (University of Minnesota); Thomas Neu (University of Minnesota); Narayanan Sundaresan (University of Minnesota); Norman Bowie (University of Minnesota)
Published by: Darden Business Publishing
Originally published in: 2009
Version: 04.10
Revision date: 12-Jul-2011
Length: 3 pages
Data source: Published sources
Topics: Stakeholder management; Ethical issues; Ethics; Privacy; Internet; New technology; Electronic monitoring
View full details