Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Prize winner
Published by: INSEAD
Originally published in: 2004
Version: 07/2021
Revision date: 29-Jul-2021

Abstract

This is part of a case series. The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.
Location:
Other setting(s):
2002

About

Abstract

This is part of a case series. The case narrates the internal processes of choosing and implementing a corporate social responsibility (CSR) initiative. It illustrates the process of choosing a cause, selecting partners, creating a working plan, and finally getting the company's executive board's commitment.

Settings

Location:
Other setting(s):
2002

Related


Awards, prizes & competitions