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Structured assignment
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Reference no. 506-201-4
Subject category: Marketing
Published by: IBS Research Center
Published in: 2008

Abstract

This structured assignment is to accompany the case ''506-201-1''. The abstract of the case is as follows: In 2006, Hewlett Packard (HP) planned a million dollar global marketing campaign. Through this campaign the company wanted to send a message to its consumers that they were also one of the prime sellers of personal computers (PCs) and not only high quality printers. HPs goal was to make the personal computer a more powerful personal tool for the customers. This included advertisements on the Internet, TV, print and billboard. The company felt that this campaign would increase momentum of its PC sales. The case gives an insight into HP''s history from its inception with the challenges it faced from its competitors. The case also focuses on HP''s integrated marketing.
Location:
Industry:
Other setting(s):
2006

About

Abstract

This structured assignment is to accompany the case ''506-201-1''. The abstract of the case is as follows: In 2006, Hewlett Packard (HP) planned a million dollar global marketing campaign. Through this campaign the company wanted to send a message to its consumers that they were also one of the prime sellers of personal computers (PCs) and not only high quality printers. HPs goal was to make the personal computer a more powerful personal tool for the customers. This included advertisements on the Internet, TV, print and billboard. The company felt that this campaign would increase momentum of its PC sales. The case gives an insight into HP''s history from its inception with the challenges it faced from its competitors. The case also focuses on HP''s integrated marketing.

Settings

Location:
Industry:
Other setting(s):
2006

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