Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Book chapter
-
Reference no. 4947BC
Chapter from: "Place to Space: Migrating to eBusiness Models"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

This chapter uses the case study of cdnow.com to explore the direct-to-customer e-business model, illustrating the critical success factors and core competencies necessary to maximize this deceptively simple model. This chapter is excerpted from ‘Place to Space: Migrating to eBusiness Models'.
Industry:

About

Abstract

This chapter uses the case study of cdnow.com to explore the direct-to-customer e-business model, illustrating the critical success factors and core competencies necessary to maximize this deceptively simple model. This chapter is excerpted from ‘Place to Space: Migrating to eBusiness Models'.

Settings

Industry:

Related