Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Book chapter
-
Reference no. 4949BC
Chapter from: "Place to Space: Migrating to eBusiness Models"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

The use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems, but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. This chapter is excerpted from ‘Place to Space: Migrating to eBusiness Models'.
Industry:

About

Abstract

The use of multiple business models across an organization can create confusion among customers, who may be required to navigate not just different computer systems, but also different ways of doing business. This chapter describes the benefits of adopting an integrated whole-of-enterprise e-business model. This chapter is excerpted from ‘Place to Space: Migrating to eBusiness Models'.

Settings

Industry:

Related