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Book chapter
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Reference no. 4959BC
Chapter from: "Place to Space: Migrating to eBusiness Models"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

Some organizations are better off working through third parties, rather than trying to serve directly the extremely large and diverse set of consumers on-line. This chapter looks at examples of content providers, or firms that create and provide content (information, products, or services) in digital form to customers through third parties. This chapter is excerpted from ‘Place to Space: Migrating to eBusiness Models'.
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Abstract

Some organizations are better off working through third parties, rather than trying to serve directly the extremely large and diverse set of consumers on-line. This chapter looks at examples of content providers, or firms that create and provide content (information, products, or services) in digital form to customers through third parties. This chapter is excerpted from ‘Place to Space: Migrating to eBusiness Models'.

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