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Chapter from: "Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

To build and sustain a robust innovation capability, your company needs to carefully manage both the supply and demand side of innovation. This chapter describes specific principles and techniques for dynamically managing this important equation. This chapter is excerpted from ‘Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates'.

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Abstract

To build and sustain a robust innovation capability, your company needs to carefully manage both the supply and demand side of innovation. This chapter describes specific principles and techniques for dynamically managing this important equation. This chapter is excerpted from ‘Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates'.

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