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Chapter from: "Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates"
Published by: Harvard Business Publishing
Published in: 2008

Abstract

How do radical innovators come up with breakthrough ideas? In this chapter, the authors discuss four essential perspectives, or discovery lenses, and describe how innovators have used them to uncover powerful new insights and opportunities. Hands-on tools and techniques for using each lens, and specific criteria for evaluating the quality of prospective insights are included. This chapter is excerpted from ‘Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates'.

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Abstract

How do radical innovators come up with breakthrough ideas? In this chapter, the authors discuss four essential perspectives, or discovery lenses, and describe how innovators have used them to uncover powerful new insights and opportunities. Hands-on tools and techniques for using each lens, and specific criteria for evaluating the quality of prospective insights are included. This chapter is excerpted from ‘Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates'.

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